You've often heard the
phrase "there is no such thing as a free lunch",
right? Right. But I can tell you there is such a thing
as "free, top brand, cosmetic products".
You see, many of the brand leaders provide some free
cosmetics for certain reasons that I explain below.
And this is your opportunity to get your favorite
luxury brands free of charge.
OK, first "why" and then "how". Well, there are three
main reasons for the "why":
1- Market Testing
They may be "market testing" a new range. Who better
to tell them what they think of the product than
*you*. Think about it.
If you don't take a free bag of cosmetics or a high
quality bag for say $1, then you are unlikely to go
and buy the same products. But if you do take the
products they provide for free or for $1, then you are
more likely to later buy the product.
After testing, if you intend to buy the products
later, then you obviously like the products. They will
want to know what exactly you like about the products.
If you decide you won't be buying the cosmetics in the
future, again they'll want to know how they can
improve their cosmetics range. In short your opinion
matters.
2- Market Stimulation
The cosmetics firm may be stimulating the market for a
new product. So you will get a whole bunch of small
samples or may be even full sized products. And if
you're happy with the products, you will of course
rave about it to all your friends. Hey look, we all
like to talk about the latest, biggest, best, most
unusual, luxurious, etc, experiences we've had.
This is an age old technique used in marketing and you
can benefit by knowing where to look and getting a
regular supply of top brand cosmetics. Sometimes all
it will takes is giving your opinion.
There are even times when the cosmetics firms will
invite you to take part in their focus groups. In
return for your detailed opinions the benefits can be
huge.
When I say detailed, I mean you may have to fill in a
5 page form for example. They'll want to know what you
thought of everything. The packaging, the product and
even the way the cosmetics range was presented to you.
Your rewards can be significant.
3- Marketing Boost
There are times when a cosmetics range has been around
for a while and is well established. Even thought this
cosmetics range is well liked, the newer competition
and competitive marketing may be taking some customers
away.






